pseudo  by those who have acquired the patterns of earlier 
media, whatever they may happen to be. This would seem to be 
a normal, and even amiable, trait ensuring a maximal degree of 
social continuity and permanence amidst change and 
innovation. But all the conservatism in the world does not 
afford even a token resistance to the ecological sweep of the 
new electric media. On a moving highway the vehicle that backs 
up is accelerating in relation to the highway situation. Such 
would seem to be the ironical status of the cultural reactionary. 
When the trend is one way his resistance insures a greater 
speed of change. Control over change would seem to consist in 
moving not with it but ahead of it. Anticipation gives the power 
to deflect and control force. Thus we may feel like a man who 
has been hustled away from his favorite knothole in the ball 
park by a frantic rout of fans eager to see the arrival of a movie 
star. We are no sooner in position to look at one kind of event